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Privacy Policy

This English translation is provided for convenience only. The German version is legally binding.

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for which purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering").

The terms used are not gender-specific.

Version: 15 August 2026

Table of Contents

Controller

René Bedbur

E-mail address: mail@asante.pictures
Legal notice (Imprint): https://asante.pictures/imprint

Overview of Processing Operations

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects concerned.

Types of Data Processed

  • Inventory data.
  • Payment data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta, communication and procedural data.
  • Log data.

Categories of Data Subjects

  • Service recipients and clients.
  • Prospective customers.
  • Communication partners.
  • Users.
  • Business and contractual partners.

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Communication.
  • Security measures.
  • Reach measurement.
  • Office and organizational procedures.
  • Organizational and administrative procedures.
  • Feedback.
  • Profiles with user-related information.
  • Provision of our online offering and user-friendliness.
  • Information technology infrastructure.
  • Business processes and business management procedures.

Relevant Legal Bases

Relevant Legal Bases under the GDPR

Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases be relevant in individual cases, we will inform you of these in this privacy policy.

  • Consent (Art. 6 (1) sentence 1 lit. a) GDPR)

    The data subject has given consent to the processing of their personal data for one or more specific purposes.

  • Performance of a contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR)

    Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.

  • Legal obligation (Art. 6 (1) sentence 1 lit. c) GDPR)

    Processing is necessary for compliance with a legal obligation to which the Controller is subject.

  • Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR)

    Processing is necessary for the purposes of the legitimate interests pursued by the Controller or by a third party, provided that such interests are not overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.

National Data Protection Regulations in Germany

In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. These include, in particular, the Gesetz zum Schutz vor Missbrauch personenbezogener Daten bei der Datenverarbeitung (Bundesdatenschutzgesetz – BDSG, German Federal Data Protection Act). The BDSG contains, in particular, special provisions on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission, as well as automated individual decision-making, including profiling. In addition, the data protection laws of the individual German federal states may apply.

Note on the Applicability of the GDPR and the Swiss FADP

This privacy policy serves to provide information both in accordance with the Swiss Datenschutzgesetz (DSG, Swiss Federal Act on Data Protection) and the General Data Protection Regulation (GDPR). For this reason, please note that the terms of the GDPR are used due to their broader territorial application and comprehensibility. In particular, instead of the terms "Bearbeitung" (processing) of "Personendaten" (personal data), "überwiegendes Interesse" (overriding interest) and "besonders schützenswerte Personendaten" (particularly sensitive personal data) used in the Swiss DSG, the terms used in the GDPR, namely "processing" of "personal data", "legitimate interest" and "special categories of data", are used. However, within the scope of applicability of the Swiss DSG, the legal meaning of the terms shall continue to be determined in accordance with the Swiss DSG.

Security Measures

In accordance with the legal requirements and taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing, as well as the varying likelihood and severity of the threat to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input of, transfer of, securing the availability of and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the erasure of data and responses to threats to the data. We also take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design and by default.

Securing online connections through TLS/SSL encryption technology (HTTPS): To protect the data of users transmitted via our online services from unauthorized access, we rely on TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the further developed and more secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and in encrypted form.

Transfer of Personal Data

In the course of our processing of personal data, it may occur that such data is transferred to or disclosed to other bodies, companies, legally independent organizational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

General Information on Data Storage and Erasure

We erase personal data that we process in accordance with the statutory provisions as soon as the underlying consents are withdrawn or no further legal bases for the processing exist. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist where statutory obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for reasons of commercial or tax law, or whose storage is necessary for legal prosecution or for the protection of the rights of other natural or legal persons, must be archived accordingly.

Our privacy notices contain additional information on the retention and erasure of data that applies specifically to certain processing operations.

Where multiple retention periods or erasure deadlines are specified for a piece of data, the longest period shall always prevail.

If a period does not expressly begin on a specific date and amounts to at least one year, it shall automatically commence at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the period is the time at which the termination or other ending of the legal relationship takes effect.

Data that is no longer retained for its originally intended purpose but due to legal requirements or other reasons is processed by us exclusively for the reasons justifying its retention.

Further information on processing operations, procedures and services:

  • Retention and Erasure of Data

    The following general periods apply to retention and archiving under German law:

    • 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets as well as the work instructions and other organizational documents required for their understanding, accounting vouchers and invoices (§ 147 Abs. 3 i. V. m. Abs. 1 Nr. 1, 4 und 4a AO (German Fiscal Code), § 14b Abs. 1 UStG (German VAT Act), § 257 Abs. 1 Nr. 1 u. 4, Abs. 4 HGB (German Commercial Code)).
    • 6 years - Other business documents: received commercial or business letters, reproductions of commercial or business letters sent, other documents insofar as they are relevant for taxation, e.g. hourly wage slips, operating cost sheets, calculation documents, price labels, but also payroll accounting documents insofar as they are not already accounting vouchers, and cash register receipts (§ 147 Abs. 3 i. V. m. Abs. 1 Nr. 2, 3, 5 AO, § 257 Abs. 1 Nr. 2 u. 3, Abs. 4 HGB).
    • 3 years - Data required to take into account potential warranty and compensation claims or similar contractual claims and rights, and to process related inquiries, based on past business experience and customary industry practices, is stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB (German Civil Code)).

Rights of Data Subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, arising in particular from Art. 15 to 21 GDPR:

  • Right to object:

    You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Art. 6 (1) lit. e or f GDPR; this also applies to profiling based on those provisions. Where personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling insofar as it is related to such direct marketing.

  • Right to withdraw consent:

    You have the right to withdraw any consent you have given at any time.

  • Right of access:

    You have the right to request confirmation as to whether data concerning you is being processed, and to obtain access to this data as well as further information and a copy of the data in accordance with the legal requirements.

  • Right to rectification:

    In accordance with the legal requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.

  • Right to erasure and restriction of processing:

    In accordance with the legal requirements, you have the right to demand that data concerning you be erased without undue delay or, alternatively, to demand a restriction of the processing of the data in accordance with the legal requirements.

  • Right to data portability:

    You have the right to receive data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.

  • Complaint to a supervisory authority:

    In accordance with the legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State of your habitual residence, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Business Services

We process data of our contractual and business partners, e.g. customers and prospective customers (collectively referred to as "contractual partners"), in the context of contractual and comparable legal relationships as well as associated measures and with regard to communication with the contractual partners (or pre-contractually), for example to respond to inquiries.

We use this data to fulfill our contractual obligations. These include, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty claims and other service disruptions. In addition, we use the data to safeguard our rights and for the purposes of the administrative tasks associated with these obligations as well as the organization of the business. Furthermore, we process the data on the basis of our legitimate interests both in proper and businesslike management and in security measures to protect our contractual partners and our business operations from misuse and from endangerment of their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only disclose the data of contractual partners to third parties insofar as this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the scope of this privacy policy.

We inform the contractual partners which data is required for the aforementioned purposes before or in the course of data collection, e.g. in online forms, by means of special markings (e.g. colors) or symbols (e.g. asterisks or similar), or in person.

We erase the data after the expiry of statutory warranty and comparable obligations, i.e. generally after four years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal archiving reasons (e.g. for tax purposes, generally ten years). We erase data disclosed to us by the contractual partner in the context of an assignment in accordance with the specifications and generally after the end of the assignment.

  • Types of data processed:

    Inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and e-mail addresses or telephone numbers); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).

  • Data subjects:

    Service recipients and clients; prospective customers. Business and contractual partners.

  • Purposes of processing:

    Provision of contractual services and fulfillment of contractual obligations; security measures; communication; office and organizational procedures; organizational and administrative procedures. Business processes and business management procedures.

  • Legal bases:

    Performance of a contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR); legal obligation (Art. 6 (1) sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

  • Online shop, order forms, e-commerce and delivery:

    We process the data of our customers to enable them to select, purchase or order the chosen products, goods and associated services, as well as their payment and delivery or performance. Where required for the execution of an order, we use service providers, in particular postal, freight and shipping companies, to carry out the delivery or performance for our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is marked as such in the context of the order or comparable purchase process and includes the information required for delivery or provision and invoicing, as well as contact information so that any consultation can take place;
    Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR).

  • Offer of software and platform services:

    We process the data of our users, registered users and any test users (hereinafter uniformly referred to as "users") in order to be able to provide them with our contractual services and on the basis of legitimate interests in order to ensure the security of our offering and to be able to develop it further. The required information is marked as such in the context of the assignment, order or comparable conclusion of contract and includes the information required for the provision of services and invoicing, as well as contact information so that any consultations can take place; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR).

Payment Procedures

Within the framework of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions for this purpose (collectively "payment service providers").

The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract-, amount- and recipient-related information. This information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored with them. This means that we do not receive any account- or credit-card-related information, but only information confirming or rejecting the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. In this regard, we refer to the terms and conditions and privacy notices of the payment service providers.

The terms and conditions and privacy notices of the respective payment service providers apply to payment transactions and can be accessed on the respective websites or transaction applications. We also refer to these for further information and for the assertion of withdrawal, access and other data subject rights.

  • Types of data processed:

    Inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).

  • Data subjects:

    Service recipients and clients; business and contractual partners. Prospective customers.

  • Purposes of processing:

    Provision of contractual services and fulfillment of contractual obligations. Business processes and business management procedures.

  • Legal bases:

    Performance of a contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

  • Mastercard:

    Payment services (technical integration of online payment methods);
    Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium;
    Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR);
    Website:  https://www.mastercard.de/de-de.html.
    Privacy policy:  https://www.mastercard.de/de-de/datenschutz.html.

  • Stripe:

    Payment services (technical integration of online payment methods);
    Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA;
    Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR);
    Website:  https://stripe.com;
    Privacy policy:  https://stripe.com/de/privacy.
    Basis for third-country transfers: Data Privacy Framework (DPF).

  • Visa:

    Payment services (technical integration of online payment methods);
    Service provider: Visa Europe Services Inc., London branch, 1 Sheldon Square, London W2 6TT, GB;
    Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR);
    Website:  https://www.visa.de;
    Privacy policy:  https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.
    Basis for third-country transfers: Adequacy decision (GB).

Provision of the Online Offering and Web Hosting

We process users' data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

  • Types of data processed:

    Usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved). Log data (e.g. log files concerning logins or the retrieval of data or access times.).

  • Data subjects:

    Users (e.g. website visitors, users of online services).

  • Purposes of processing:

    Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers etc.).). Security measures.

  • Legal bases:

    Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

  • Provision of the online offering on rented storage space:

    For the provision of our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called "web host");
    Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

  • Collection of access data and log files:

    Access to our online offering is logged in the form of so-called "server log files". The server log files may include the address and name of the web pages and files accessed, date and time of access, transferred data volumes, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files may be used, on the one hand, for security purposes, e.g. to avoid server overload (especially in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure server utilization and stability;
    Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).
    Erasure of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is exempted from erasure until the respective incident has been finally resolved.

  • Hetzner:

    Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacities);
    Service provider: Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Deutschland;
    Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR);
    Website:  https://www.hetzner.com;
    Privacy policy:  https://www.hetzner.com/de/rechtliches/datenschutz.
    Data processing agreement:  https://docs.hetzner.com/de/general/general-terms-and-conditions/data-privacy-faq/.

Use of Cookies

Cookies are small text files or other storage records that store information on devices and read information from them. For example, to store the login status in a user account, the contents of a shopping cart in an e-shop, the content accessed or the functions used in an online offering. Cookies can also be used for various purposes, e.g. for the functionality, security and convenience of online offerings and for the creation of analyses of visitor flows.

Information on consent:

We use cookies in accordance with the statutory provisions. We therefore obtain prior consent from users, unless this is not required by law. Permission is, in particular, not necessary if the storage and reading of information, including cookies, is strictly necessary in order to provide users with a telemedia service (i.e. our online offering) expressly requested by them. The revocable consent is clearly communicated to users and contains the information on the respective cookie use.

Information on legal bases under data protection law:

The legal basis under data protection law on which we process users' personal data with the help of cookies depends on whether we ask them for consent. If users accept, the legal basis for the use of their data is their declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in the businesslike operation of our online offering and the improvement of its usability) or, if this occurs in the context of fulfilling our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We will explain the purposes for which we use cookies in the course of this privacy policy or as part of our consent and processing procedures.

Storage duration:

With regard to storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies):

    Temporary cookies are deleted at the latest after a user has left an online offering and closed their device (e.g. browser or mobile application).

  • Permanent cookies:

    Permanent cookies remain stored even after the device is closed. For example, the login status can be saved and preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g. as part of obtaining consent), they should assume that they are permanent and that the storage duration can be up to two years.

General information on withdrawal and objection (opt-out):

Users can withdraw the consents they have given at any time and also declare an objection to processing in accordance with the legal requirements, including by means of the privacy settings of their browser.

  • Types of data processed:

    Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).

  • Data subjects:

    Users (e.g. website visitors, users of online services).

  • Legal bases:

    Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

Registration, Login and User Account

Users can create a user account. As part of the registration process, users are informed of the required mandatory information, which is processed for the purpose of providing the user account on the basis of the fulfillment of contractual obligations. The data processed includes, in particular, the login information (username, password and an e-mail address).

In the context of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. As a rule, this data is not passed on to third parties unless it is necessary for the pursuit of our claims or there is a legal obligation to do so.

Users may be informed by e-mail of events relevant to their user account, such as technical changes.

  • Types of data processed:

    Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and e-mail addresses or telephone numbers); content data (e.g. textual or pictorial messages and contributions as well as the information relating to them, such as details of authorship or time of creation); usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Log data (e.g. log files concerning logins or the retrieval of data or access times.).

  • Data subjects:

    Users (e.g. website visitors, users of online services).

  • Purposes of processing:

    Provision of contractual services and fulfillment of contractual obligations; security measures; organizational and administrative procedures. Provision of our online offering and user-friendliness.

  • Legal bases:

    Performance of a contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

  • Registration with real names:

    Due to the nature of our community, we ask users to use our offering only using their real names. This means that the use of pseudonyms is not permitted;
    Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR).

  • User profiles are not public:

    User profiles are not publicly visible and not publicly accessible.

  • Two-factor authentication:

    Two-factor authentication provides an additional layer of security for your user account and ensures that only you can access your account, even if someone else knows your password. For this purpose, in addition to your password, you must perform a further authentication measure (e.g. enter a code sent to a mobile device). We will inform you about the procedure we use;
    Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR).

  • Erasure of data after termination:

    If users have terminated their user account, their data relating to the user account will be erased, subject to any legal permission, obligation or consent of the users;
    Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR).

Contact and Inquiry Management

When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) and in the context of existing user and business relationships, the information of the inquiring persons is processed insofar as this is necessary to respond to the contact inquiries and any requested measures.

  • Types of data processed:

    Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and e-mail addresses or telephone numbers); content data (e.g. textual or pictorial messages and contributions as well as the information relating to them, such as details of authorship or time of creation); usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).

  • Data subjects:

    Communication partners.

  • Purposes of processing:

    Communication; organizational and administrative procedures; feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.

  • Legal bases:

    Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR). Performance of a contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR).

Further information on processing operations, procedures and services:

  • Contact form:

    When contacting us via our contact form, by e-mail or other communication channels, we process the personal data transmitted to us in order to respond to and deal with the respective matter. This usually includes information such as name, contact information and, if applicable, further information that is communicated to us and is required for appropriate processing. We use this data exclusively for the stated purpose of establishing contact and communication;
    Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR), legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

Web Analysis, Monitoring and Optimization

Web analysis (also referred to as "reach measurement") serves to evaluate the visitor flows of our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offering or its functions or content are used most frequently, or invite repeat use. Likewise, we can understand which areas require optimization.

In addition to web analysis, we may also use testing procedures, e.g. to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e. data aggregated for a usage process, may be created for these purposes, and information may be stored in a browser or device and then read from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, location data may also be processed.

In addition, the IP addresses of users are stored. However, we use an IP masking procedure (i.e. pseudonymization by truncating the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored in the context of web analysis, A/B testing and optimization, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed:

    Usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).

  • Data subjects:

    Users (e.g. website visitors, users of online services).

  • Purposes of processing:

    Reach measurement (e.g. access statistics, recognition of returning visitors). Profiles with user-related information (creation of user profiles).

  • Security measures:

    IP masking (pseudonymization of the IP address).

  • Legal bases:

    Consent (Art. 6 (1) sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

  • Umami:

    Umami is software used for the purposes of web analysis and reach measurement. In the course of using Umami, no cookies are created or stored on the users' devices. The user data collected in the course of using Umami is only processed by us and is not shared with third parties. Legal bases: Consent (Art. 6 (1) sentence 1 lit. a) GDPR).

Changes and Updates

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes to the data processing operations carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

Where we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and we ask you to verify the information before contacting them.

Definitions of Terms

This section provides you with an overview of the terms used in this privacy policy. Insofar as the terms are defined by law, their legal definitions apply. The following explanations, on the other hand, are primarily intended to aid understanding.

  • Inventory data:

    Inventory data comprises essential information required for the identification and administration of contractual partners, user accounts, profiles and similar assignments. This data may include, among other things, personal and demographic information such as names, contact information (addresses, telephone numbers, e-mail addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between persons and services, institutions or systems by enabling unambiguous assignment and communication.

  • Content data:

    Content data comprises information generated in the course of the creation, editing and publication of content of all kinds. This category of data may include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publication dates

  • Contact data:

    Contact data is essential information that enables communication with persons or organizations. It includes, among other things, telephone numbers, postal addresses and e-mail addresses, as well as means of communication such as social media handles and instant messaging identifiers.

  • Meta, communication and procedural data:

    Meta, communication and procedural data are categories containing information about the way in which data is processed, transmitted and managed. Metadata, also known as data about data, includes information describing the context, origin and structure of other data. It may include details of file size, creation date, the author of a document and change histories. Communication data records the exchange of information between users via various channels, such as e-mail traffic, call logs, messages on social networks and chat histories, including the persons involved, timestamps and transmission paths. Procedural data describes the processes and workflows within systems or organizations, including workflow documentation, records of transactions and activities, as well as audit logs used for the tracking and review of operations.

  • Usage data:

    Usage data refers to information that records how users interact with digital products, services or platforms. This data comprises a broad range of information showing how users use applications, which functions they prefer, how long they dwell on certain pages and via which paths they navigate through an application. Usage data may also include the frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content and improving products or services. Furthermore, usage data plays a crucial role in identifying trends, preferences and potential problem areas within digital offerings

  • Personal data:

    "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  • Profiles with user-related information:

    The processing of "profiles with user-related information", or "profiles" for short, comprises any kind of automated processing of personal data consisting of the use of such personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demographics, behavior and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are frequently used for profiling purposes.

  • Log data:

    Log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used for analyzing system problems, for security monitoring or for generating performance reports.

  • Reach measurement:

    Reach measurement (also referred to as web analytics) serves to evaluate the visitor flows of an online offering and may include the behavior or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, operators of online offerings can, for example, recognize at what time users visit their websites and which content they are interested in. This enables them, for example, to better adapt the content of their websites to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are frequently used in order to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.

  • Controller:

    "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

  • Processing:

    "Processing" means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it collection, analysis, storage, transmission or erasure.

  • Contract data:

    Contract data is specific information relating to the formalization of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged or sold. This category of data is essential for the administration and fulfillment of contractual obligations and comprises both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include start and end dates of the contract, the type of services or products agreed, price agreements, payment terms, termination rights, renewal options and special terms or clauses. It serves as the legal basis for the relationship between the parties and is crucial for clarifying rights and obligations, enforcing claims and resolving disputes.

  • Payment data:

    Payment data comprises all information required to process payment transactions between buyers and sellers. This data is of crucial importance for electronic commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers and billing information. Payment data may also contain information about payment status, chargebacks, authorizations and fees.